We are an Australian founded unisex brand specialising in mindful living and sophisticated design.
Founded by Sharon Mridul, who's initiative to design grip socks which were much simpler in choice, sweat resistant and made from natural fibres now serve others to use as practical solutions for every day and exercise.
Materials are sustainably sourced using natural hemp and recycled Sorbtek as our main fibre for our signature grip socks. With the use of Hemp's modest water needs, no agricultural chemical requirements and no plant wastage.
As an advocate for "a simpler way of life" we now partner with brands as a marketplace and experiences in the wellness space - to bring more awareness to our well-being and to support our Australian business communities.
Quality first
We started making the products we wanted to wear ourselves and we did this with an uncompromising approach to quality and intention.
Humble beginnings
Our story begins with the need to improve an underrated product for reformer pilates. To create functional designs which were simple in choice and useful.
We are believers in innovation and quality and now serve others to bring together people with innovative ideas, spaces and experiences.
