Inu8 is an Australian brand, established in 2022 by Cassandra Carey (Cas) and Karen Pethard (Kaz).
“As active women over 40, we felt something was missing in the activewear space. Our bodies are changing as we age, yet we are as enthusiastic as ever about living healthy, active and purpose-filled lives and integrating a feeling of well-being into every we do. As we spoke with other like-minded women, we realised we weren’t the only ones and that our needs and wants in the activewear space were not being met."
With a focus on the essentials, and the right balance of form and function, the Inu8 collection is created from recycled and naturally sustainable organic materials. Each piece is designed to flatter the female form yet feel beautifully comfortable and luxurious against the skin and provide support exactly where it is needed. Timeless essentials are elevated by luxe layering pieces to invite balance to an active lifestyle. The simplicity of the collection allows each piece to work together, inviting ease and flow into the everyday.
Cas, former high-flying corporate lawyer-turned high performance sportswear designer focuses on the body with her experience in technical apparel construction, whilst Kaz, former marketer-turned botanical essences purveyor brings the soul to appeal to our generation looking for meaning and balance beyond corporate life and motherhood.
Inu8 was created to honour and support women on their life long journey of well-being. Inu (pronounced in-you) pays homage to the wisdom and power that exists within and is a reminder to nurture one of the most important connections in life - the connection with self.
Find them on Instagram @Inucollective
PARTNER WITH US
For expressions of interest to work with us, please contact us at